October 13, 2023
@marthastewart Check out our larger than life billboard in Times Square! #marthatok #bic #livelikemartha #marthaandsnoop ♬ Sensual Seduction - Snoop Dogg
"BIC EZ Reach Lighter is great for a variety of lighting needs, including candles, grills, firepits, barbecues and more."
Snoop Dogg and Martha Stewart Promote BIC Lighter in New Partnership
The partnership will extend into 2024 in Times Square NYC
